fixed site annual circuit signage

Given that moveable signage increases TV exposure versus fixed site signage, there is still a clear requirement for the annual fixed site variety.

With moveable signs being, on average, smaller than fixed site and being closer to the track, the crowd at race meetings tend to have clearer views of the traditional, fixed site, medium.

Larger structures with suitable branding can have the knock on effect of being mentioned within the TV editorial of all broadcasts and articles from a years racing at a given venue eg:

• 'Dunlop Bridge'
• 'Fosters Can'
• 'NGK Spark Plug'
• 'Shell Gantry'

The moveable signs move!, although major racing series receive good TV coverage a fixed site sign correctly placed will be viewed all through the year by the racing audience at the venue.

An additional benefit, as most major circuits have annual hospitality suites, fixed site signage can add huge credibility by promoting their corporate message not only through the television audience and spectator impact but also to VIP clients.

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