carlube

motopro introduced Carlube to motorsport signage at the start of the 2004 season.

The deal included annual fixed signage at:

• Donington Park
• Thruxton
• Brands Hatch
• Oulton Park

This fixed site campaign was supplemented by moveable signage which was erected at selected British Touring Car rounds.

Part of our package with Carlube was the supply of an annual media analysis report so that they could better understand the exposure derived from both styles of signage and from each racing Championship.

To complete this task we concentrated on the major series that have terrestrial television coverage:

• British Touring Cars - ITV1
• British Superbikes - BBC2
• British Formula 3 - CH4
• British GT Championship - CH4
• Selected footage from Formula Women - ITV1
• Selected footage from motogp - BBC2

To view a sample page of the media analysis report click the icon

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