team ford mondeo
Team Ford Mondeo hired motopro to analyse and report on the exposure that their cars received for individual team sponsors throughout
the British Touring Car season.
Reports were produced after each round and forwarded to the team with recommendations as to how exposure could
be increased.
Each report detailed the exposure received by individual sponsors and car/team areas:
- Team Clothing
- Car Front
- Car Rear
- Left Wing
- Right Wing
- Left Doors
- Right Doors
- In Car Camera
Many conclusions were drawn from this in depth monitoring that increased the teams exposure. For example, interviews with the
drivers created greatly increased exposure from the cars doors when we pointed out that the drivers should always close the doors whilst being interviewed.
To view a sample page of the media analysis report click the icon 
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