kumho tyres

As Kumho Tyres involvement with International motor racing has developed so has the relationship that motopro has with them.

We were fundamental in brokering the deal which brought Kumho Tyres branding to the start/finish straights of both Donington Park and Thruxton circuits.

With a combination of long run signage, on the circuit perimeter wall, and pit garage fascia boards we have ensured that the Kumho brand dominates these areas. Areas which gain considerable coverage from start line 'grid walks' and interviews plus racing series with pit stops mid race.

As part of our signage management and delivery service we included media analysis reports, Kumho found them particularly clear and informative. Our relationship later grew to include monitoring of the British Kumho National Rally Championship which, as title sponsors, Kumho had heavily branded through a third party.

From constant monitoring and annual reports of the coverage shown on BSkyB's Rallyfever programme we have highlighted various area's where exposure might be increased:

• Suggestions for moveable signage placement
• Interview location and background branding
• Importance of in-programme branded graphics
• Optimum car decal application areas

To view a sample media analysis report click the icon

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